How third-party analytics integrations work
Most third-party analytics apps available on Schedly (like Google Analytics or Meta Pixel) work by injecting a JavaScript tracking snippet onto your public booking pages.
These apps simply inject the JS snippet provided by the third party onto the booking pages, with the Tracking ID configured in Schedly.
Limitations of direct analytics integrations
We don’t send any booking related events(like**bookingSucccessfulV2) to any analytics app, except GTM, at the moment. So, events likebookingSuccessfulV2**and other similar events aren’t available to any analytics apps by default.
Using GTM for robust event tracking
The only way to send booking-related events to any analytics app(like Google Analytics/Meta) at the moment is to install GTM app and configure GTM(in GTM app itself) to listen to the events that we send to GTM and send to any analytics app from there.The process is:
-
Connect the Google Tag Manager app in your Schedly account.
-
In your GTM account, create triggers to listen for custom events pushed by Schedly.
-
Create tags in GTM that fire on these triggers and send the data to your chosen analytics platform(s).