Home Features Implementing UTM Parameters for Campaign Tracking

Implementing UTM Parameters for Campaign Tracking

Last updated on Jul 07, 2026

Overview

Implementing UTM parameters in Schedly allows you to track the performance of your booking campaigns effectively. By integrating UTM data with analytics tools, you gain insights into referral sources and visitor behavior, which are crucial for optimizing campaigns and making informed decisions. Schedly’s API & Developer Tools equip you to customize and automate these functionalities seamlessly.

Prerequisites

Before implementing UTM parameters, ensure you have access to Schedly’s API & Developer Tools. It is also beneficial to have an analytics tool, like Google Analytics, set up for comprehensive data analysis.

Step-by-Step Instructions

Setting Up UTM Parameters in Schedly

  1. Access Schedly Services: Click the "Schedly Services" button from the main navigation menu.
  2. Create New Event Type: Click on the "New" button to open the event configuration form.
  3. Configure Event Details: Enter the event name and description in the respective fields, set the duration (15 to 120 minutes), and define the number of participants.
  4. Enable UTM Tracking: Scroll down to the tracking settings section, if available on your plan. There, add UTM parameters such as utm_source, utm_medium, and utm_campaign in the appropriate fields.
  5. Save Event Type: Click the blue Save button to apply your settings.

Analyzing Referral Sources and Visitor Behavior

  1. Access Insights: After logging into your Schedly dashboard, click on the "Insights" button from the main navigation menu to review comprehensive booking data.
  2. Filter by Campaign: Use the filter options to narrow down your insights by specific UTM parameters or referral sources to analyze visitor behavior.

Integrating UTM Data with Analytics Tools

  1. Access API Documentation: Under the "API & Developer Tools" section, access the API documentation to facilitate integration.
  2. Configure Analytics Integration: If utilizing a tool like Google Analytics, configure it to automatically track UTM parameters sent through Schedly. Use the analytics tool's API to connect and extract data.

Crafting Campaigns to Leverage Tracked Data

  1. Review Insights: Use the data from your insights analysis to identify which campaigns performed best.
  2. Refine Campaign Strategy: Adjust your marketing strategy based on the performance metrics. Implement A/B testing using Schedly’s event customization features to optimize future campaigns.

Key Details & Limits

  • Event Duration: 15 to 120 minutes per event type.
  • Participant Limits: Specify the number as per event requirements in the "Seats Field."
  • Plan Requirements: UTM tracking features may be limited based on your current plan tier. Refer to the Basic, Pro, and Enterprise plans for specifics.

Frequently Asked Questions

  1. Can Schedly automatically generate UTM parameters? No, UTM parameters need to be manually input during the event configuration.
  2. What analytics tools are compatible with Schedly? Schedly is compatible with major analytics tools, including Google Analytics, through API integration.
  3. Are there limitations on the number of UTM parameters I can use? You can use as many UTM parameters as your analytics tool and business strategy require.
  4. Does Schedly have built-in dashboards for campaign analysis? Insightful dashboards are provided under the "Insights" section for campaign tracking analysis.
  5. How often is campaign data updated in Insights? The data is updated in real-time to ensure marketers have access to the latest information.

Troubleshooting

  • UTM Parameters Not Tracking: Ensure that the UTM parameters are correctly formatted and included in your event setup.
  • Analytics Tool Not Receiving UTM Data: Double-check the API configuration to ensure there are no connection errors between Schedly and the analytics tool.

Related Topics

  • Creating Effective Event Types: Learn how to customize event types for specific audiences.
  • Using Schedly Insights for Business Growth: Explore how to leverage insights for strategic business improvements.
  • Integrating Schedly with Third-Party Tools: Guide on API integrations and enhancing functionality with external tools.